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Protein Marketing and Adolescent Nutrition

Protein Marketing and Adolescent Nutrition: A Critical Review

This critical narrative review distinguishes protein marketing effects from actual consumption in adolescents. It integrates research on nutrient claims, digital media, and body image to propose a two-pathway framework: nutritional inference, where nutrient cues signal overall quality or perceived need, and appearance comparison, which links physique goals to product interest. Examining label judgments and digital exposure, the study outlines falsifiable predictions to guide future clinical and policy research on adolescent nutrition.

#adolescent nutrition; protein claims; persuasion knowledge; body image; social media; dietary supplements; causal inference
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